stigma
Negative attitudes, stereotypes and unfair treatment toward people because of something about them, such as having a mental illness.
stereotype
An oversimplified, often wrong, idea about a whole group of people.
self-stigma
When a person believes the negative messages about mental illness and feels ashamed of their own struggles.
person-first language
Words that put the person before the condition, such as "a person living with depression" instead of "a depressive".
perpetuate
To keep something going.
discrimination
Treating someone unfairly because of who they are or a condition they have.