style
The way a text is written: the combination of voice, word choice, word patterns and sentence structure.
voice
The personality, attitude and sound of the speaker or writer that comes through the words.
speaker
The voice that talks in a poem. It is not always the poet.
diction (word choice)
The specific words a writer chooses: formal or informal, plain or vivid, with particular connotations.
connotation
The feelings and associations a word carries beyond its dictionary meaning (growl vs sound).
word patterns
Repetition of sounds, words or structures: rhyme, alliteration, assonance, refrain, anaphora, parallelism.
enjambment
When a sentence in a poem runs past the end of a line without a pause.
end-stopped line
A line of poetry that ends with punctuation and a natural pause.
imagery
Language that appeals to the senses, helping readers see, hear, feel, smell or taste.