style
The way a writer writes: their voice, words, patterns and sentences.
voice
The personality or attitude you can hear in the writing, such as chatty, serious, funny or calm.
formal
Careful, serious language, like in a news report or a letter to a mayor.
informal
Relaxed, everyday language, like talking to a friend.
word patterns
Repeated sounds or words, like repetition, rhyme and alliteration.
alliteration
Words close together that start with the same sound: shovels sleep in the shed.