length
How long something is from one end to the other.
unit
The thing we use over and over to measure, like a paper clip, a cube or a footstep. All the units must be the same size.
non-standard unit
A unit that is not the same everywhere, like a hand span or a shoe. Your hand and a grown-up's hand are different sizes.
estimate
A smart guess about how long something is, before you measure.