presentation strategy
A choice a speaker makes to engage and inform an audience, such as a hook, a story, a poll, a visual or a call to action.
evaluate
To judge how well something works, using criteria and evidence.
criteria
The standards you judge by, such as purpose, audience and context.
hook
An opening designed to grab the audience's attention.
call to action
A closing that tells the audience what to do next.
audience engagement
How actively the audience is listening, thinking and responding.