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Oral Communication · Oral Communication: Listening, Speaking and Reflecting

Evaluating Presentation Strategies and Suggesting Better Ones

1.9About 65 minutes
Learning goals
  • I can identify a range of presentation strategies in oral texts, from openings and structure to audience interaction and visuals.
  • I can evaluate how effective a strategy is for the speaker's purpose, audience and context, using evidence.
  • I can suggest specific alternative strategies and explain why they would work better.
  • I can give feedback that is specific, respectful and useful.

Words to know

presentation strategy
A choice a speaker makes to engage and inform an audience, such as a hook, a story, a poll, a visual or a call to action.
evaluate
To judge how well something works, using criteria and evidence.
criteria
The standards you judge by, such as purpose, audience and context.
hook
An opening designed to grab the audience's attention.
call to action
A closing that tells the audience what to do next.
audience engagement
How actively the audience is listening, thinking and responding.

Remember from Grade 9

In Grade 9 you evaluated a speaker's voice, face and gestures using criteria and evidence. Grade 10 widens the lens. Expectation 1.9 asks you to evaluate presentation strategies of all kinds (openings, structure, stories, humour, interaction, visuals, endings) and to suggest other strategies that could work better. Learning to evaluate other presenters is also the fastest way to improve your own presentations.

A toolkit of presentation strategies

  • Openings: a story, a surprising fact, a question, a prop, a short quotation.
  • Structure: a preview of the main points, clear signposts, internal summaries, a strong ending.
  • Content strategies: stories and examples, evidence, analogies, humour.
  • Audience interaction: questions, a show of hands, a quick poll, asking people to imagine something, a short pair discussion.
  • Delivery: voice, pauses, eye contact, movement, gestures (Lesson 12).
  • Visuals and aids: slides, objects, video clips, handouts (Lesson 13).
  • Endings: a call to action, a callback to the opening, a memorable final line, questions from the audience.

What makes a strategy effective?

No strategy is good or bad on its own. A joke can be perfect at an assembly and wrong at a memorial. Judge each strategy against three criteria:

  1. Purpose: does it help the speaker inform, persuade, entertain or inspire?
  2. Audience: does it fit their age, knowledge, interests and needs (including listeners who are learning English, or who use captions or interpreters)?
  3. Context: does it fit the setting, time limit, formality and technology available?

Then support your judgment with evidence: what you saw and heard, and how the audience reacted (laughter, silence, phones out, hands up).

Evaluating a strategy: S-E-E-SStrategyName what thespeaker did(e.g. a poll)EvidenceDescribe exactlywhat you sawand heardEffectivenessDid it suit thepurpose, audienceand context? Why?SuggestionA specificalternative andwhy it would work
S-E-E-S keeps your evaluation honest: no judgment without evidence, and no criticism without a suggestion.
Worked example

Let's evaluate a student presentation

At a school assembly, a Grade 10 student gives a 5-minute talk encouraging students to bike to school all year, including winter. Here's what happened:

  • She opened by holding up her bike lock, frozen solid in a block of ice, and said, "This was my Tuesday." Students laughed.
  • She then showed a slide with 12 bullet points about winter cycling gear and read them aloud with her back to the audience.
  • She told a short story about a classmate who started cycling and now saves bus money. The gym was quiet and attentive.
  • She ended by saying, "So, yeah, that's it."

Evaluate three strategies using S-E-E-S.

  1. Strategy 1, the prop opening. Evidence: the frozen lock got immediate laughter and attention. Effectiveness: very effective for a large teen audience: it's visual, funny and introduces the topic (winter cycling) at once. Suggestion: keep it.
  2. Strategy 2, the text-heavy slide read aloud. Evidence: 12 bullets; she faced the screen; students looked at their phones. Effectiveness: not effective: the audience can't read 12 points in a gym, and reading aloud breaks eye contact. Suggestion: show one photo of a cyclist in winter gear with three labels (helmet liner, studded tires, lights), and talk about each while facing the audience.
  3. Strategy 3, the classmate story. Evidence: the gym went quiet and attentive. Effectiveness: effective: a peer example makes the idea feel possible and adds a practical benefit (saving money). Suggestion: move it later so the talk ends on it.
  4. Strategy 4 (bonus), the ending. Evidence: "So, yeah, that's it." Effectiveness: weak: it ends the talk without a message. Suggestion: a callback and call to action: hold up the lock again and say, "Ice happens. Ride anyway. Bike club meets Thursday in Room 114."

The prop opening and peer story were effective for a teen assembly audience. The text-heavy slide and the flat ending were not. Specific suggestions (one labelled photo; a callback with a call to action) show how to fix each, and why.

From vague to useful feedbackVague“Good job!”“It was boring.”Better“Your opening was strong.”“The middle dragged.”Useful“Opening with your frozen bikelock made us laugh and listen.”more specific: names the strategy, the evidence and the effect
Useful feedback names the strategy, describes the evidence and explains the effect.
Worked example

Let's compare two openings

A student is presenting to Grade 9 students about joining the school's Indigenous Students' Association's land-based learning trip (with the club's permission). Compare two possible openings:

  • Opening A: "Hi, I'm going to talk about the land-based learning trip."
  • Opening B: "Last May, I woke up beside a lake at 5 a.m. to the sound of loons. By the end of that weekend I knew the names and uses of more plants around my own town than I ever had before. Today I want to tell you how you can come this spring."
  1. Purpose: to inform and to encourage students to sign up.
  2. Audience: Grade 9 students who may not know what land-based learning is.
  3. Opening A: clear but gives no reason to care; nothing for the audience to picture.
  4. Opening B: a short personal story with sensory details (5 a.m., loons), a surprising result, and a preview of the purpose. It invites listeners to imagine being there.
  5. Evaluate: B is more effective for this purpose and audience. One caution: the story should stay short (about 20 seconds) so there is still time for the practical details listeners need, such as dates, cost and how to sign up.

Opening B is more effective: it engages through a vivid personal story and states the purpose. Evaluations should note both strengths and possible risks.

Evaluate the strategy, not the person

Say "The slide had too much text to read from the back", not "You're bad at slides." Start with what worked, be specific about what didn't, and always offer a suggestion. This is how professionals give feedback, and it's how you'd want to receive it.

Hands-on activity

Talk review

You need: a recorded talk or speech of 5 to 15 minutes (a lecture-style talk, a commencement address, a museum presentation, a city council delegation; ask a parent to help you choose one), paper and a pen.

  1. Before you watch, write the speaker's likely purpose, audience and context.
  2. While watching, list every presentation strategy you notice, with a time stamp.
  3. Choose the two most effective and the one least effective strategy.
  4. Write a S-E-E-S evaluation for each.
  5. Finish with one strategy from this talk that you will borrow for your own next presentation.
Just for fun

Why did the slide with 12 bullet points get sent to the principal's office?

It kept talking over the presenter.

Your turn

1

Name three criteria for evaluating a presentation strategy.

2

What do the letters S-E-E-S stand for?

3

List three kinds of openings.

4

Why was reading 12 bullet points aloud ineffective in a gym?

5

Make this feedback useful: "Your ending was bad."

6

Give an example of a strategy that fits one context but not another.

7

Why should an evaluation include evidence of audience reaction?

More practice: warm-up

1

What is a call to action?

2

Name two audience interaction strategies.

3

True or false: humour is always an effective strategy.

4

What is a hook?

5

What is a callback ending?

More practice: on your own

1

A guest speaker on online safety talks for 45 minutes to Grade 9 students without a single question, story or visual. Evaluate and suggest.

2

A presenter asks, "Any questions?" at the start of her talk. Is this effective? Suggest something better.

3

Evaluate this strategy for a presentation to seniors at a community centre: the speaker uses lots of teen slang and fast-paced video clips.

4

Write a S-E-E-S evaluation of the peer story in the cycling talk.

5

Why is suggesting alternatives part of the expectation, not just pointing out problems?

Challenge

1

Choose any speech or talk you've seen. Evaluate its opening and ending with S-E-E-S, and suggest a different opening that would suit a different audience.

2

A friend says a presentation was effective because "everyone clapped." Is applause good evidence? Explain.

3

Design an evaluation rubric for presentation strategies with four criteria and a short description of the top level for each.

Check your understanding

Quiz

1.

The three criteria for judging a presentation strategy in this lesson are:

2.

Which feedback is most useful?

3.

In the cycling talk, holding up a frozen bike lock was effective because:

4.

Which is a call to action?

5.

Why isn't applause on its own strong evidence of effectiveness?

6.

When you suggest an alternative strategy, you should also:

For parents and teachers

Big idea: Expectation 1.9 asks students to evaluate the effectiveness of presentation strategies in oral texts and suggest other strategies that could be used effectively. It also builds their own presentation skills.

How to help at home:

  • After a speech, sermon, assembly or community meeting, ask your teen: "What was the best moment? What would you have done differently?"
  • Share your own experience of good and bad presentations at work or in the community.

Common difficulties:

  • Vague judgments ("it was good"). Ask for the strategy and the evidence.
  • Criticism without suggestions. Always ask: "What would work better, and why?"
  • Judging the person, not the strategy. Model respectful, specific feedback.