In this unit you will read, question and create increasingly complex media texts, the kind that mix purposes, speak to several audiences at once, borrow from other texts and hide who paid for them.
Understanding media texts: you will explain how complex texts are designed for layered purposes and audiences; interpret overt and implied messages with semiotics (signifier and signified, denotation, connotation, myth); analyze satire, parody and irony; evaluate effectiveness with criteria and qualified judgments; check credibility and recognize misinformation and synthetic media; explain why audiences respond differently (uses and gratifications, interpretive communities, context, fandom and algorithms); analyze representation, identity and power, including Indigenous self-representation in Canada; and follow the money through ownership, financing, distribution, marketing and regulation, including the Online Streaming Act and Online News Act.
Forms, conventions and techniques: you will study how forms shape content in a converged world (remediation, platform affordances, transmedia), how composition, lighting, colour, editing rhythm and sound design create meaning, and how documentaries and data visuals claim to show the truth.
Creating and reflecting: you will write a production proposal with audience research and a weighted decision matrix, plan conventions and techniques with a segment plan and script, produce responsibly (consent, ethical editing, copyright and Creative Commons, accessibility), test and revise, and reflect with evidence. The running example is an invented four-minute audio documentary, The Last Rink on Elm Street.
It builds on Grade 10 (ENG2D) Media Studies, where you learned the key concepts, the media triangle, persuasive techniques, news framing, film language and a planning cycle. All ads, shows, creators, products and data in the examples are invented unless named as real.
Curriculum expectations covered: 1.1, 1.2, 1.3, 1.4, 1.5, 1.6, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 (The Ontario Curriculum, Grades 11 and 12: English, 2007, English, Grade 11, University Preparation (ENG3U), Media Studies strand).