ratio
A comparison of two quantities, like 3 cups of flour to 2 cups of milk (3:2).
rate
A comparison of two quantities with different units, like 270 km in 3 h.
unit rate
A rate for one unit, like 90 km per hour or $1.50 per notebook.
proportional
Two quantities are proportional when their ratio is always the same. Doubling one doubles the other, and 0 of one means 0 of the other.
proportion
A statement that two ratios are equal, like 3/4 = 9/12.
scale factor
The number you multiply both terms of a ratio by to get an equivalent ratio.