revise
To improve the content, organization and style of a draft. (Editing fixes accuracy: spelling, grammar, punctuation.)
clarity
How easy a text is to understand.
focus
Staying on the main idea, with nothing off-topic.
coherence
How well ideas connect and flow in a logical order.
transition
A word or phrase that connects ideas, such as first, however, as a result, most importantly.
reverse outline
An outline made after drafting, by writing the main point of each paragraph, to check focus and order.
feedback
Comments from a reader about what works and what could be better.