Grade by Grade
D. Data · Data and Probability

Qualitative and Quantitative Data

D1.1 A1About 40 minutes
Learning goals
  • I can explain the difference between qualitative and quantitative data.
  • I can sort data as qualitative or quantitative.
  • I can tell when a number is only a label, like a jersey number.
  • I can choose which kind of data fits a question or a situation.

Words to know

data
Facts or information we collect, like answers to a survey or measurements.
qualitative data
Data that describes a quality using words or categories, like favourite season or kind of tree.
quantitative data
Data made of numbers that come from counting or measuring, like number of pets or height in centimetres.
category
A group or kind that an answer fits into, like "sledding" or "skating".
label number
A number used as a name, like a jersey number or a bus route number. It does not count or measure anything.

Remember from Grade 3

In Grade 3 you collected data in interviews, observations and experiments, and you saw two kinds of data: answers in words and answers in numbers. This year you will explain how the two kinds are different and decide when each kind is the best one to collect.

Two questions about a snow day

After the first big snowfall, Maya asks her class two questions.

Question 1: "What is your favourite thing to do in the snow?" Answers: sledding, skating, building a fort, sledding, skiing...

Question 2: "How many minutes did you play outside yesterday?" Answers: 30, 45, 60, 20, 45...

Both questions give Maya data. But the answers are very different. The first answers are words. The second answers are numbers she could add, compare and put in order. These are the two kinds of data.

Children slide down a snowy hill on sleds, with an outdoor skating rink in the distance.
Sledding and skating are answers in words: qualitative data. How many minutes the children play outside would be quantitative data. AI-generated image

Qualitative data: words and kinds

Qualitative data describes a quality: what kind, which one, what colour, yes or no. The answers are words or categories.

  • favourite season: winter, summer
  • kind of tree in the schoolyard: maple, spruce, birch
  • how you get to school: walk, bus, car

Memory trick: qualitative and quality both start with qual.

Quantitative data: counting and measuring

Quantitative data is made of numbers that come from counting or measuring. It tells how many, how much, how long or how far.

  • number of pets: 0, 1, 3
  • height of a bean plant: 12 cm, 15 cm
  • time to run around the gym: 48 seconds

Memory trick: quantitative and quantity (an amount) both start with quant.

Qualitativewords and categoriesQuantitativenumbers from counting or measuringsleddingskatingbuilding a fortskiing30 min45 min60 min20 minYou can add and compare these.
Maya's two snow-day questions gave two kinds of data. Favourite activities are qualitative; minutes outside are quantitative.
Survey questionSample answersKind of data
What is your favourite season?winter, fall, summerQualitative
How many pets do you have?0, 2, 1Quantitative
What colour is your toque?red, black, greenQualitative
How tall is your bean plant?12 cm, 15 cmQuantitative
How do you get to school?walk, bus, carQualitative
How long can you hold a plank?25 s, 40 sQuantitative
Words and categories are qualitative. Counts and measurements are quantitative.

Watch out: numbers that are names

Some numbers are only labels. They name something. They do not count or measure anything.

  • the number on a hockey sweater: 88
  • a bus route: Route 12
  • a classroom: Room 14

If you collect everyone's favourite jersey number, the data is qualitative, even though you wrote numbers. Here is a test: Does it make sense to add these numbers or find a typical amount? If not, they are labels.

881488 + 14 = 102 ... 102 what?Adding makes no sense: these are labels.Qualitative12 cm15 cm01012 cm + 15 cm = 27 cmAdding makes sense: these are measurements.Quantitative
The test: does it make sense to add the numbers? Jersey numbers are only names, so they are qualitative. Plant heights are measured, so they are quantitative.

Careful: counting answers does not change the kind of data

When you count how many people chose each answer (like 12 chose sledding), the 12 is a frequency. The answers themselves (sledding, skating) are still qualitative. So a survey about favourite activities collects qualitative data, even when we count the votes.

Worked example

Example 1: Sort the data

Is each data set qualitative or quantitative?

  1. the kinds of trees in the park
  2. the mass of pumpkins at a farm stand, in kilograms
  3. the number of library books each student borrowed
  4. the house numbers on your street
  1. Kinds of trees (maple, spruce, birch) are categories, so they are qualitative.
  2. Mass in kilograms is measured, so it is quantitative.
  3. Number of books is counted, so it is quantitative.
  4. House numbers name the houses. Adding 24 + 26 tells us nothing. They are labels, so the data is qualitative.

1 qualitative, 2 quantitative, 3 quantitative, 4 qualitative.

Worked example

Example 2: One topic, two kinds of questions

Write one qualitative question and one quantitative question about hockey.

  1. Qualitative asks what kind or which one: "Which position do you like to play?" Answers: forward, defence, goalie.
  2. Quantitative asks how many or how much: "How many goals did you score this season?" Answers: 0, 4, 11...

Same topic, two different kinds of data. The question you ask decides the kind of data you get.

When do we use each kind?

  • Use qualitative data when you want to know what kind, which one or what people prefer. Example: the class is choosing a read-aloud book, so ask which kind of book people like best.
  • Use quantitative data when you want to know how many, how much or how long, or when you want to compare amounts or find a typical amount. Example: the coach wants to know how fast each runner is, so time them in seconds.
  • Many projects use both. To plan a hot chocolate stand, you might ask which toppings people want (qualitative) and how many cups each person will buy (quantitative).
Worked example

Example 3: Which kind fits the situation?

The student council wants to plan a winter carnival.

  1. They want to know whether students would rather have it on a Friday or a Monday.
  2. They want to know how many cups of hot chocolate to make.
  1. Situation 1 is a choice between two days. The answers are categories, so they need qualitative data. Question: "Which day do you prefer, Friday or Monday?"
  2. Situation 2 is about an amount. They need quantitative data. Question: "How many cups of hot chocolate will you drink at the carnival?" Then they can add up the answers.

1 needs qualitative data. 2 needs quantitative data.

Math talk

When you sort data, say why: "It's quantitative because it was measured in centimetres." If a partner sorts something differently, don't just say "you're wrong". Ask, "How did you decide?" Sometimes you will both learn something, like the idea that jersey numbers are labels.

Just for fun

"My dog is fluffy." Qualitative.

"My dog chewed 3 socks this week." Quantitative... and a little worrying!

Hands-on activity

Data hunt at home

You need: paper, a pencil, and a ruler or measuring tape.

  1. Fold your paper in half. Write Qualitative on one side and Quantitative on the other.
  2. Walk around your home and find 5 qualitative data, like the colour of the front door, the kinds of fruit in the fruit bowl, or the type of each coat on the hooks.
  3. Find 5 quantitative data, like the number of chairs at the table, the length of your bed in centimetres, or the number of spoons in the drawer.
  4. Look for a label number too, like an apartment number or a channel number on the TV. Which side does it go on? (Qualitative!)
  5. Write one question of each kind to ask your family, like "What is your favourite breakfast?" and "How many minutes do you take to get ready in the morning?" Ask them and record the answers.

Math talk: "Which kind of data would help us decide what to make for breakfast on Saturday? Which kind would tell us how long to set the alarm for?"

Your turn

1

"What is your favourite pizza topping?" Qualitative or quantitative?

2

"How many cousins do you have?" Qualitative or quantitative?

3

The length of a garter snake, in centimetres.

4

The colours of the cars in a parking lot.

5

The numbers on players' hockey sweaters.

6

Write a quantitative question about snow.

7

The librarian wants to know which kind of book students like most: mystery, comics, animals or sports. Which kind of data does she need?

More practice: warm-up

1

"Do you like pancakes?" (yes or no)

2

The temperature outside each morning.

3

The number of letters in your first name.

4

The kinds of birds at a bird feeder.

5

The mass of apples, in grams.

More practice: on your own

1

Change this qualitative question into a quantitative question on the same topic: "What is your favourite sport?"

2

Change this quantitative question into a qualitative one: "How many minutes do you read each night?"

3

Sam's survey results say: "12 people chose skating and 8 chose skiing." Sam says, "Those are numbers, so my data is quantitative." Is he right?

4

Does it make sense to find a typical amount for the bus route numbers 5, 12 and 31? Why?

5

The class is ordering pizza for a party. Which kind of data helps them decide how many pizzas to order? Write the question.

Challenge

1

Plan a mini project about your family's breakfasts. Write one qualitative question and one quantitative question. Say what each one would tell you.

2

A garden club wrote down how tall their sunflowers were: "tall, short, 142 cm, medium, 96 cm". What is the problem? How could they fix it?

3

Describe a situation where you would need both kinds of data.

Check your understanding

Quiz

1.

Which data is quantitative?

2.

Which data is qualitative?

3.

The numbers on hockey sweaters are...

4.

The word quantity means...

5.

A coach wants to know how far each student can throw a ball. What kind of data does she need?

6.

Which question collects qualitative data?

For parents and teachers

What this lesson teaches: the difference between qualitative data (words or categories: favourite season, kind of pet) and quantitative data (numbers from counting or measuring: number of pets, height in cm), and when each kind is useful (D1.1). Talking about thinking and listening to others (A1) is built in.

How to help at home:

  • Play "Qual or Quant?" in the car or at dinner: name something ("the colour of that truck", "how many stairs to our door") and have your child decide and explain.
  • Turn questions around: ask your child to change a word question into a number question on the same topic.

Common difficulties:

  • Thinking anything with a number is quantitative. Jersey numbers, room numbers and phone numbers are labels. Ask: "Would it make sense to add these?"
  • Thinking a survey becomes quantitative because the votes were counted. The answers (skating, skiing) are qualitative; the counts are frequencies.
  • Mixing kinds in one question ("tall" and "142 cm"). Encourage measuring everything the same way.