technical codes
Production tools such as camera work, lighting, editing and sound.
symbolic codes
Elements that carry meaning beyond themselves: colour, costume, objects, setting, body language.
written codes
Words in a media text: titles, captions, headlines, labels and typography.
mise-en-scène
Everything placed in the frame: setting, props, costume, lighting and actors' positions.
diegetic / non-diegetic sound
Sound from inside the story world / sound added only for the audience.
continuity editing
Editing that hides cuts so action flows smoothly; includes the 180-degree rule and shot/reverse shot.
Kuleshov effect
The way viewers' reading of a shot changes depending on the shots around it.
genre convention
A pattern of codes audiences expect in a genre, such as low-key lighting in horror.